
Two weeks ago, we received a Facebook advertising coupon worth $50 that allows us to place an advertisement on the social networking site Facebook according to the duration you have set. So I decided to try it out and checked out the Facebook advertising facilities provided. Before receiving the coupon, I did not even know that it was possible to advertise through Facebook! However, from the initial experimentation with the user experience design of the advertising system, we were not totally satisfied with the results. Although there were some clicks from Facebook to the site, the amount of traffic does not seem to justify spending any real money on the site. Of course it should be noted that at the time, I was unfamiliar with how the advertising system in Facebook works (based on CPC) and plus, the locality was limited to Malaysia. After correcting both variables, the results were astounding. I will discuss about this in another post.

